Assortment Styler™ was created for both retailers and vendors. It enables vendors and retailers to compare their product offerings with the goods available in the marketplace through the filters of price, brand, designer, color, style, pattern, material, etc. Vendors can use Assortment Styler™ to:
- Study the market trends to anticipate where colors, styles, materials, etc. are moving and to develop product plans to coincide with market trends.
Example: Green is the second largest color family in soft home goods. The key color groups within green are changing. The earthtone greens are rising at the expense of the more traditional greens – information that a design director should be aware of.
- Search for gaps to exploit in their own product offerings based on any of the variables in our dataset.
Example: The Current or Contemporary Style represents 18% of the market in Window Treatments. Are your offerings over or underdeveloped in this Style category versus those of your competitors? If underdeveloped, you may be missing an opportunity in Contemporary. If overdeveloped, you may be missing an opportunity in another style category.
- Search for gaps to fill in retailers’ product offerings (for vendors who opt to subscribe to retailer level data, the Enhanced Dynamic Reports).
Example: If your examination of the Kohl’s bath towel assortment discloses that they are underdeveloped versus the other merchants on the panel in towels priced between $9.99 and $12.99 that are in basic solid patterns, then you have the data to develop this offering and present it to Kohl’s as an opportunity that you’ve identified and which you have the perfect product offering to fill.
- Study the market with regard to design trends to bring greater balance to their product offerings.
Example: Anyone who follows design in home furnishings knows that orange has been up-trending as a color. The question a design director must answer is how much of my line, if any, should be orange. Subscribers to the Assortment Styler™ product reports know that currently orange makes up 6% of soft home. No amount of trade show floor walking or guru presentation watching will yield that number. That number instantly provides a valuable context for color choices.
- Study the market with regard to trends in materials.
Example: There is a great deal of interest today in “Green Materials”. The phrase is difficult to define, however, and hard to quantify in the home goods categories. The Assortment Styler™ reports track the materials that each and every product is made of. Our clients can access “Plant Materials” as a materials category and then “drill down” to “Bamboo” to understand and track the proportion of goods in the market that are made of this sustainable material.